Anthony Watson III



Social Media & Marketing Chair | Brothers Of Consciousness


BOC is LMU’s premier Black men’s organization focused on brotherhood, manhood, academic excellence, leadership, and service.

Tools: Photoshop + Adobe Express (graphics), Premiere Pro + CapCut (video) | Platform: Instagram | Audience: LMU students + Black student org community






I made this flyer to feel like an NBA 2K cover, not a regular campus post. It’s inspired by the 2K games that drop every year, plus I made a custom ESRB-style box with the event details and a BOC version of the 2K logo. The goal was high energy and instantly readable so people get the info in one glance and repost it.

This flyer was for our Raising the Standard general body meeting where we talk about how we can take accountability for our own actions and help each other do the same. I wanted it to set the tone before people even show up, so I kept the headline strong and the design clean. The date, time, and location are right there so it works as a real info post, not just something that looks cool. 

This one was made to recruit and introduce BOC at the Fall 2025 involvement fair. I kept it high contrast so it pops on a crowded feed. The handshake visual helps communicate community and brotherhood without needing a long caption. All the key details are clear at a glance. The goal was to drive people to the table and make new students feel welcome.




I designed this graphic for a collab workshop between Black Students in Business, NSBE, and LMU’s Career & Professional Development office. The goal was to make the speakers and key takeaways easy to understand fast, plus keep it clean enough for stories and reposts. Built to drive turnout and get students in the room for resume feedback.

I made this graphic to promote Karamu, a holiday dinner celebrating food and culture across the African diaspora. Since it was a collab with Black student orgs and campus partners, I kept the design bold, warm, and easy to read so it works for reposting. Simple message: pull up, bring a friend, come hungry.

For the Executive Board reveal, I ran the rollout where we introduced each member one by one, then dropped the full E-Board post at the end. I made a graphic for each person using their favorite photos from the shoot, plus their name, role, major, and a quote. I also scheduled the posts ahead of time so everything dropped daily until the final full E-Board Reveal.





This was my last BOC On The Street interview for 2024 to 2025, and I handled the interview and editing process. The purpose was for our audience to get real advice from our E Board. We filmed without a mic (lesson learned), so I cleaned up the audio and boosted voices so the advice actually lands. I added captions, kept the pacing tight, and left a quick blooper in so it still felt fun.

I edited this recap to show the energy of the tournament and the community behind it. I kept it fun and shareable with quick cuts, upbeat music, and smooth transitions. I also matched the captions to BOC’s yellow and black branding so it’s instantly recognizable on the feed. The goal was a highlight reel that builds community and drives turnout for the next event.

The BLK LA Cookout Promo was made to promote the upcoming BLK LA Cookout and highlight black organizations from LMU, USC, UCLA, and Occidental hosting the BLK LA Cookout. I handled the “On The Street” interview portion, focusing on quick, clear responses that make the event feel real and city-wide. The goal was to build hype and position the event as a city-wide LA link-up.


ABOUT

I’m Anthony Watson III, a double major in Marketing and Information Systems & Business Analytics at Loyola Marymount University, building performance-driven content across social, video, and email. 

I’m currently seeking opportunities in digital marketing, marketing analytics, and business analytics. 

Outside of work, I love to eat Trinidadian food, stay active, spend time with family, and go to live music shows.
WHAT I DO

Content Strategy • Content Creation • Video Editing • Graphic Design • Copywriting • Content Scheduling • Email Marketing • KPI Tracking • Social Media Analytics • Brand Strategy • Brand Management 
TOOLBOX

CapCut • Premiere Pro • Photoshop • Adobe Express • Canva • Kit/ConvertKit • Excel • Always Learning

CONTACT

Email me at anthony@watsonint.com or connect on LinkedIn.