Anthony Watson III
Built a wellness tea brand with guided meditations from concept → launch → pop-up sales.
Role: Logo & brand identity, content production, and Linktree resource hub. Managed creative assets and production sourcing for pop-up activations.
ProblemSolutionExecution + Results
Burnout is common on college campuses. 55% of college students report burnout, and most “self-care” advice is too vague to stick. Students are juggling classes, work, and social pressure, so anything that takes extra time usually gets dropped. We wanted a solution that felt simple, realistic, and easy to repeat during busy weeks, something that could fit into the routines students already have.
We created Rise & Rest: tea blends paired with a quick check-in ritual and QR Code-linked resources (meditation playlists, journal prompts, and positive affirmations). Rise & Rest is intended to help college students build a moment of mindfulness into their morning and night routines, giving them a chance to recharge and “clock their tea.” Each teabag includes a QR code that takes you to resources that make checking in with yourself feel effortless.
We launched through on-campus pop-ups and led with sampling. We gave out a lot of free tea to build rapport with students, lower the barrier to trying a new brand, and collect real feedback before pushing sales. From there, we applied what we learned to refine the product, messaging, and visual system across our poster presentation, social content, and in-person activation setup.
Selected creative: brand marks, promo graphics, packaging/QR tags, and poster presentation.